"Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W." <br/><br/>
Marketing: Principles and Perspectives [with PowerWeb Access] 

 - 4th 
 - 596p    cm 28 
<br/><br/><label>ISBN: </label>978 0072860573 
<br/><br/><label>Dewey Class. No.: </label>658.8  /  B 380