TY  - BOOK
AU  - "LLOYD, HARRIS; Armstrong, Gary; undifferentiated, John Saunders; Wong, Veronica; Cunningham, Peggy H.; Trifts, Valerie"
TI  - Principles of Marketing
SN  - 978 1292092898
U1  - 658.8 
CY  - London 
ER  -